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My thoughts on Branding

Wolves kit 21/22 (maybe)

As a big Wolves fan and a designer, i’ve been waiting to see the new kit for the 2021/22 season. But as far as I know nothing has been officially launched yet. So… I thought i’d design my own. Inspired by the Juventus kit from 19/20, I wondered what it would look like...

How Do You Know When It’s Time To Rebrand?

There's an army of designers out there (I used to be one of them) who are waiting at their laptop for you to call them and say "i'm bored of my logo, create me a new one". They will then proceed to grab your existing logo, make it look better so you can slap it on...

The logo that cost $50million

Many major brands went through a redesign process redesign last year. Dunkin Donuts (now just Dunkin), Uber, GoDaddy, Debenhams and Burberry to name just a few. When the new identity is launched it always causes some kind of stir. From the fans of the brand to the...